A great read, very thoughtful! I love discussion around counterfeit luxury goods (RIP repladies) especially ones that do look (close to) identical and how they force us to reflect on our relationship to these status symbols. I feel like when the luxury thing can be duplicated why do we continue to value the “real deal”? With a smaller brand you can of course hide behind “well, I want to support creatives” but when it’s LVMH? What’s the point of buying real other than to show that you can? Would love to read more into the psychology of it
100%!! I think consumer sentiment has really changed because so many of us feel economic anxiety...and yes while counterfeit isn't an "ethical" supply chain neither is "real" luxury! I saw Vestiaire post an IG video today that used hashtags like #fuckfakes and it's like oooof you know something's afoot when brands are trying so hard demonize something
A great read, very thoughtful! I love discussion around counterfeit luxury goods (RIP repladies) especially ones that do look (close to) identical and how they force us to reflect on our relationship to these status symbols. I feel like when the luxury thing can be duplicated why do we continue to value the “real deal”? With a smaller brand you can of course hide behind “well, I want to support creatives” but when it’s LVMH? What’s the point of buying real other than to show that you can? Would love to read more into the psychology of it
100%!! I think consumer sentiment has really changed because so many of us feel economic anxiety...and yes while counterfeit isn't an "ethical" supply chain neither is "real" luxury! I saw Vestiaire post an IG video today that used hashtags like #fuckfakes and it's like oooof you know something's afoot when brands are trying so hard demonize something
It’s almost like vestiaire needs fakes to be very visible and demonized in order for their business model to work 🫢