The Molehill

The Molehill

how to shop in tokyo without losing your mind

a comprehensive guide to navigating all the hot spots.

Viv Chen's avatar
Viv Chen
Dec 18, 2025
∙ Paid

Here on the Molehill, we know and love Japanese eBay for unbeatable designer inventory and prices. But if you ever have the chance to shop IRL in Tokyo, lucky you!

It’s a blast.

Some things I bought on my trip: armwarmers, hinoki oil-infused perfume, face blotting sheets, tabi socks, fruit sake, sweet potato caramels, and of course, STATIONARY!!!!!!

But, it’s also a test of endurance.

A typical Tokyo day easily adds up to 20K+ steps, sore feet and back pain. And that’s just the physical element…navigating the sheer number of stores and browsing through racks requires a great deal of mental fortitude. I mean, there’s just so much STUFF to look at, so many decisions to make.

Even the most focused among us can easily get lost in the sauce.

So, this my guide to shopping smart in Tokyo.

  • Disclaimer: I am not an expert on the Japanese retail scene. My perspective is just that of a highly observant American tourist. This probably won’t be very applicable if you’re a local or seasoned visitor.

  • This guide covers the most common types of shopping environments. We’re talking about places like department stores, Uniqlo, secondhand clothing chains such as Kindal and 2nd Street, Don Quijote. I am aware that this does not represent the entire universe of shopping there! But realistically, that’s where most of us are getting souvenirs and accessibly-priced items.

  • At the end, I share my list of specific/niche shopping recommendations.

  • I’m working on a separate newsletter focused solely on what makeup is worth buying. Currently testing out products for you.

It’s a long read today, put on your best walking shoes and let’s get started :)

The Molehill is a newsletter for vintage fashion obsessives. Gift yourself the full experience for $60/year, or $1.15/week.


The Department Stores

Some of the big names to know:

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