The Molehill

The Molehill

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The Molehill
The Molehill
why is gen z so obsessed with frye boots?
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why is gen z so obsessed with frye boots?

an intergenerational discussion on the boot that boomers and zillennials can agree on.

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Viv Chen
Oct 16, 2024
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The Molehill
The Molehill
why is gen z so obsessed with frye boots?
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frye ads, then and now.

Fall started off strong with a surge of Frye boot frenzy.

Let me catch you up.

The Frye Campus boot saw a resurgence in Google Trends during 2024, reaching popularity levels not …

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